Core Issue
Product has grown organically over years, resulting in fragmented workflows, inconsistent UI patterns, and steep learning curve for new users.
Challange
Balancing two conflicting needs: improving usability workflow without disrupting existing users who relied on the current structure for their daily work.
Strategy
1) Combine Qualitative interviews with qualitative data to identify critical flows.
2) Map into a simplified information architecture and create progressive disclosure patterns to reduce cognitive load without removing advanced functionality.
3) Instead of full redesign, I proposed a incremental rollout implementation We tested key changes through usability testing and feature flags, validating before scaling.
Objectives
1) Update overal design for a modern UI.
2) Zero broken flows.
3) Reduce task completion time.
4) Increase feature adoption for underused tools.
5) Decrease onboarding time for new users.
