UsersFocus on a smaller audience
Mensaly was created to be used by any business that required a monthly payment membership. However the founder decided to focus on a smaller group because he knew well of the needs of them:
This was a project made by a Product Designer (me) a developer and a Crossfit Gym Owner. The project didn't make it because we lost the main investing guy, however it is still an amazing project that I would like to share.
The Crossfit Gym owner had a CRM that was bad developed and kind of expensive (yet, it was the best in the market), after checking the software, we realized that we could do something much better and even replace his credit card machines.
Mensaly was created to be used by any business that required a monthly payment membership. However the founder decided to focus on a smaller group because he knew well of the needs of them:
The first research we did an user interview, we wanted to have open questions to understand better what we should do and the pain points.
1) How do you manage your business?
Avarage Answers: Note pad, Excel, or nothing.
2) Do you use any app expecific for your business?
Avarage Answers: Tecnofit, and none.
3) How do you charge from your clients?
Avarage Answers: Cash, Credit Card Machines.
3.1) How do you register your client's credit card?
Avarage Answers: Doesn't
3.2) Is there a need to make invoices?
Avarage Answers: No
4) Do you own credit card machines?
Avarage Answers: 50/50 Owns
5) Do you antecipate your next months money?
Avarage Answers: Never, because they don't want to pay more fees.
6) Do you have partners or employees?
Avarage Answers: 60% Yes
7)Do you sell products?
Avarage Answers: 90% Yes
7.1)How do you charge for this product?
Avarage Answers: Cash, Credit Card Machine.
8)What type of reports would you like to see?
Avarage Answers: Financial, next month cash flow.
9) Is it usual for you to offer installment for your clients?
Avarage Answers: Really frequently
We couldn't have the home to be like other bank apps, showing the balance because our user might get to open the app in front of their clients, so this information needed to keep private. So we thought what to do, and it basically is where they can check their recipts.
Like credit card machines, here our client can antecipate their next month payment. Antecipations is one of the main monetization of Mensaly, something like a loan.
Our users sells more than their membership members. When we visited some potential clients we saw that almost everyone had a little store inside their gym, most of them selling t-shirts and whey protein. So we knew we had to support this type of transactions.
This is how the visual design looked at the end.
On every page, the user can go to the settings about that page like the animation display. On the home screen they are directed to the main configuration menu.
This wireframes I did by myself on Sketch
Check te usability testing I did with potential users.
Our users need to have accesse to his client credit card security number. We know that some users don't fell confortible with this, so we are going to make a Client App, we are doing this right now, with Mensaly box. In my portfolio soon.
All other aspects are pretty good, we have tested it, and we know it works.
